Book Promotion Ideas
To select the right platform, think back to where your target readers and other potentially interested parties hang out. For example, if you’ve written a book about energy trading, most of the relevant discourse will probably happen on Twitter https://garlickhelicopters.com/. But if you’ve written a lifestyle or home improvement book, Instagram and Pinterest will be your weapons of choice.
If you have space in your budget, paid promotions with sites like My Book Cave, Book Rebel, Love Kissed Book Bargains, Bargain Booksy, ENT Book Promotion, and others can be excellent ways to draw attention to a new release, a book sale, or a free book giveaway. These sites tend to have hundreds of thousands of newsletter subscribers and website visitors, so the chances of you getting some sales and finding new readers are good. BookBub is considered one of the pinnacles of paid promotions—authors tend to see dramatic sales and bumps in rankings, but be aware that this book promotion often comes with a hefty price tag.
Is this list long? Yep. Are you supposed to do all 41 things this week? Absolutely not. Pick a few ideas that excite you and start there. Consistency beats overwhelm every time. If you feel a little overwhelmed, check out Pagewheel’s tools, community and even weekly trainings/Q&As.
Best Book Promotion Ideas
Promo site prices range from free to hundreds, and well-chosen promotions reach their intended audience, increase sales, and minimize expenses. To be clear, this list of sites does not endorse or recommend one service provider over another, and please keep in mind links worked at the time recorded but may change.
Engaging with traditional media like newspapers, magazines, and television is a powerful book promotion strategy for gaining exposure. So, Here are a few tips for reaching out to traditional media to promote your book:
Here, you’ll find practical advice on book marketing, book reviews (typically nonfiction and women’s fiction), inspiring author interviews, and strategies to help you connect with readers and amplify your message. My goal is to support you in building your author brand and making your book a powerful tool for your business.Connect with me on social:
We hope you’ve found these tips helpful in promoting your new release or an old one! Some of these require an investment to be successful, but there are plenty of ways the savvy, budget-conscious author can promote their book for next to nothing. Happy writing!
Consider pitching the similarity between your book and prior podcasts. You can use search engines to find podcasts aggregators and browse their portfolio of recordings to find popular podcast about books.
Can a book that was self-published become a bestseller? Historically, traditionally published books have performed better on bestseller lists. Self-published novels can, however, make bestseller lists.
TikTok Book Promotion Ideas
I recently posted a video calling all authors to #StitchThis and tell the TikTok world about their book. Do it! There are lots of videos like this on TikTok where someone will ask you to stitch their video with your response. Watch for opportunities to do this.
Lloyd Devereux Richards, a full-time attorney and father of three, had a dream of becoming a successful writer. It took him 14 long years to write his thriller book, Stone Maidens, and another 11 years to wait for it to take off. But that all changed when his daughter posted a 16-second TikTok video, asking people to buy her father’s book. In just one week, the video went viral and Stone Maidens hit number one on Amazon, turning Lloyd into an overnight sensation. The experience has taught him never to give up on his dreams and always persevere, no matter how long it takes.
Indeed, the “BookTok effect” is real. Titles like “The Seven Husbands of Evelyn Hugo” and “They Both Die at the End” saw sales skyrocket years after publication thanks to BookTok buzz. Publishers are scrambling to get ahead of trends, some even creating dedicated “BookTok teams” to capitalize on the platform’s marketing potential.
After researching hundreds of authors on TikTok, I compiled a list of 19 ways authors are promoting their books on the platform. None of these are “one and done” ideas. They all can be done numerous times in different ways. Let’s get started…
Aiden Thomas has gained a huge following on the app by sharing swag giveaways, hilarious author jokes, and giving us a peek into what it’s like being a QTPOC author. With unboxings, trips to bookstores, and even some appearances from his adorable pets, Aiden’s content is always entertaining. Plus, he is not afraid to call out those who can’t spell “cemetery” correctly! Aiden’s debut novel, Cemetery Boys, has become one of the most popular BookTok books, and it’s not hard to see why.